Creative Strategy
We work with brands, agencies and individuals to craft new and exciting strategies for delivering their brand, products and message to the world. We come alongside your team to bring our strength of ideation and our outside perspective to evaluate how you can better deliver your message to the world. This may be a concept for a campaign, an adjustment in brand messaging, an idea for a single piece of content and anything in between. Our goal is for the content that you deliver to build engagement and drive measurable returns that make a real impact. We’re an advocate and an asset, ready to help you achieve your creative goals.
Featured Work
Champion Credit Union
Social Media Campaign
We built and implemented a social media giveaway geared at growing CCU’s target audience, western North Carolina locals. We saw a 60% increase in followers with the large majority of those new follows qualifying in our target demographic.
Commercials for Broadcast
We have produced multiple commercials for CCU over the last two years highlighting several of their services in ways that are fun and engaging for the viewer. This commercial was a part of their cash back campaign.
Brand Overhaul
We worked with Champion Credit Union to refresh their logo and overhaul their messaging to position themselves at the premier financial institution in western North Carolina. This included guidelines for imagery, copy, tone and presence to ensure as they stepped into their new brand that they were communicating in the voice that represented the forward progress of the company.
Brand Video
As a part of our brand overhaul we produced a high end 60 second commercial to show the essence of the new brand and to drive home the new tag line “Experience More”. This piece was produced totally in house, from concept to completion, with our amazing team of film makers.
Billboards and Graphics
We have created several billboards and designs for CCU that support their new brand initiatives. We also work closely with their marketing team to give creative insight to marketing pieces and designs that are created internally.
“People Creative Agency is truly an asset to the Champion Credit Union team. They were vital in our rebranding project, from intial research and design proposals to creative strategy and our brand release. Their ongoing content strategy collaboration has proven to be a key element of our marketing team. ”
Let’s chat! We love helping you overcome the creative hurdles that can often drag a project down. If you have a project in mind or would like to talk about creative strategy, book a free consultation below and let’s chat about your project.